Nutraceutical
Nutraceuticals are best defined as the food and food nutritional supplements that an individual consumes on a daily basis in order to achieve optimal health. The reality of modern society is that most individuals do not consume the appropriate amount of nutraceuticals necessary each day for the body to properly function.
Nutraceuticals are an essential component of every individual’s daily diet and when these elements are not introduced there are many health risks that are generated. Nutritional supplements serve as a fine solution to aid in the supply of nutraceuticals to maintain and keep a healthy well being.
Nutraceutical market to achieve a market size of Rs 90 billion in 2013 at a CAGR of 20.24% (Source: Simmons 2010).
Nutraceuticals are gaining acceptance globally for their ability to address several diseases.